Rebranding SIS

👤 Corinne Souza  
 
SIS is dead – you read it first in Lobster – but the funeral has not been announced. Established in 1909, it will not make its centenary. SIS once offered a global brand operating in a market that had been previously divided along the lines of accepted cartels (market fixing). Its market-share, however, has been ... Read more
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